The Juice Mentorship

Project Objectives

This project was created for Jawad Al Khoury to promote And The Juice, a trading mentorship and community designed to help traders improve their strategy, mindset, accountability, and execution.

The video’s main objective was to communicate why traders need more than PDFs, indicators, and random online information. The message focused on the value of having a mentor who can give direct feedback, explain what went wrong, and help traders make better decisions next time.

The video was built as a conversion-focused piece, guiding viewers from pain point to solution, while positioning And The Juice as a structured system for traders who are serious about improving.

Content Planning

The structure of the video was shaped around a clear sales narrative: problem, solution, proof, exclusivity, and call to action.

The script begins by identifying the core frustration many traders face — losing money without knowing exactly what they did wrong. From there, it introduces And The Juice as the answer: a mentorship that gives members access to the full trading framework, including the liquidity method, Sunday price action sessions, Wednesday mindset sessions, trade reviews, live trading, and community support.

The message was designed to make the viewer feel that they are not just buying information. They are stepping into a system with feedback, accountability, structure, and people around them.

Post-Production

Mantis Studio worked on shaping the client-provided footage into a strong social media sales video.

The edit focused on pacing, clarity, retention, and emotional build-up. Since the video carries a lot of information, the goal was to make the message feel sharp and easy to follow without losing the intensity of the offer.

The editing supported Jawad Al Khoury’s authority and helped structure the video around key conversion points: the pain of trading alone, the mentorship framework, the results achieved by members, the Juice Games, and the final call to book a free evaluation call.

Results

The final video became a direct-response personal brand asset for Jawad Al Khoury and And The Juice.

By turning the raw message into a structured sales video, the piece helped present the mentorship as exclusive, results-driven, and built for committed traders. The final result was designed to speak directly to traders who feel stuck, want clearer guidance, and are ready to enter a more accountable trading environment.